UX Designer & Researcher
Turning complexity into clarity.
From cross-regional enterprise platforms to customer-facing mobile products, I create experiences that simplify complexity through research-driven design.
Enterprise SaaS • UX Research• Systems Thinking• 4+ Years Experience

Complex systems, simplified.

Designing scheduling for multiple accounts
Reduced repetitive planning effort for agricultural sales teams.
View case study→
Simplifying farm trials across five regions
Aligned stakeholders across 5 regions with a shared strategy.
View case study→
Simplifying account planning for sales teams
Improved information hierarchy for faster sales planning decisions.
View case study→
TodoPal
Helping users manage tasks with less friction and greater clarity.
View case study→Built with teams, refined through feedback.

At the intersection of people and systems.
I'm a UX Designer and Researcher who enjoys making complex systems easier to understand and use.
Over the last five years, I've worked across enterprise platforms and customer-facing applications, helping teams uncover user needs, align stakeholders and design experiences that support better decision-making. My work spans mobile, tablet and web products used by sales representatives and customers across multiple regions.
Beyond work, I enjoy reading fiction, design and business books, experimenting with AI tools and writing about product experiences that spark curiosity.
From 2021 till 2026, I worked with Cognizant as a Senior Experience Designer, handling a conglomerate client across more than six projects. In 2026, I moved from India to Hong Kong, a transition that expanded my perspective.
- Reading
- Psychology
- AI
- Coffee
- Design
Occasionally, I write about products, user behavior, and design decisions that spark curiosity.
- 01→
Rethinking WhatsApp Communities Through Product Thinking
Exploring activation rate and community participation of newly acquired users in WhatsApp Community feature.
Product thinking8 min read - 02→
What Pinterest Gets Right About Inclusive Search
A closer look at how thoughtful filtering and discovery patterns support different user needs.
Discovery patterns6 min read - 03→
Reimagining YouTube Comments Through Topic-Based Conversations
Exploring how grouping discussions by topic could improve participation and content discovery.
Social design7 min read
Let's have a conversation.
Whether it's a design challenge, a product idea, or simply a conversation over coffee, I'd love to hear from you.



